Reasons for the Success Story of Amul: An Empirical Study of Customers' Opinions

Amul is derived from the Sanskrit word "Amulya," which means valuable or priceless. This paper examines how the dairy product company has reached the level of excellence as one of the leading corporate players. It all began 75 years ago when impoverished farmers with little cattle banded together to establish a rural dairy organization. The fundamental purpose has been emphasized with a quick summary of the practices responsible for the brand's extraordinary development and success (Carroll & Shabana, 2010). Implementation of solid marketing and ethical tactics will be the focus of this study about the management of this enormous endeavor to become Asia's biggest dairy products producer. The progressive work of Amul inspired India's "White Revolution" by improving the lives of rural people in order to increase output and meet the rising demand for healthy, nutritious food in society. This also focuses on the company's innovative advertising and the brief description of the high-quality standards mantras responsible for the company's phenomenal growth and success. The company was concerned with dairy farmers and product consumers as the nation battled to contain the covid virus-19 pandemic (Uddin et al., 2020). During the lockdown, most dairy product companies decided to reduce media spending, but Amul continued to promote its brand by educating the public about the importance of covid-19 guidelines. Amul chose to alter its marketing techniques by forming its cooperative organization, which became a turning point in the dairy growth program for the nation. Amul's establishment of eco-friendly operations to meet growing demand and achieve more success is contingent on the company's motivated and devoted employees in producing safe foods and goods. The dairy company's growth concerning other dairy products occurred despite its exposure to several difficulties and formidable market competition. The tenacity and labor of poor farmers and livestock owners enabled them to become entrepreneurs and sustain their way of life (Ferroni & Zhou, 2012). The endeavor demonstrated that Amul is invaluable in every way, and we must protect it. Therefore, it is not self-serving since it always assures that the profits gained are dispersed equitably for the benefit of farmers and socioeconomic advancement. A standard questionnaire with a five-point interval scale was used to gather data from 119 respondents

Role of RFID in Machinal Process of Manufacturing: A Critical Review of Contemporary Literature

RFID (radio frequency identification) is a modern supply chain management technology that is increasingly being used. RFID technology's potential to identify, detect, and monitor data across the supply chain significantly influences logistics and supply chain operations. The system may provide suppliers, manufacturers, distributors, and retailers with accurate, real-time inventory information. This exact stock data would result in lower labor costs, automated company practices, and improved supply chain efficiency. If executed correctly, it may minimize the ordering wait duration and Inventory management costs, improve inventory data quality, help avoid stockouts, and enhance the frequency of stock movements. RFID technology has prompted much debate and supposition over its possible repercussions. RFID is a new technical breakthrough that enables supply chain partners to cooperate closely by providing real-time informational transparency. Mean and T-test is applied in the study to find the result of the study with 193 respondents

A Quantitative Investigation on the Role of Promotions and Marketing in Promoting Tourism in India

Promotions and marketing play a vital role in informing the potential consumers of the global market on attracting and convincing them for the inclination towards the product. It also helps to significantly modify the behavior of the existing consumers in bringing more customers to ensure a long-term success to set a business and ensure more profits involved in the effort. Tourism has been amongst one of the largest industries in India since the medieval days, but organized planning of tourism began from the 1950s through various methods of planned development. The Government of India recognized tourism as a potential instrument for development and employing the citizens from Post Independence. It was included in a series of five years plans from 1966. Promotion and marketing lead the tourism of India through various strategies of market planning by the use of the internet, newspaper advertisements, brochures, billboards, online advertisements, emails, and various means of the social media platform for the promotion of the cultural heritage of India. The Tourism Ministry released various international campaigns to promote India as an attractive, multi-cultural, modern, and sports-friendly destination for promoting tourism in the nation (Venkatesh & Raj, 2016). This will introduce us to various concepts and objectives of the promotion and marketing strategies to promote tourism through proper market management and environment. A sample of 127 respondents was collected from respondents through a "standard questionnaire," which was created on a five-point interval scale

An Empirical Study of Small Retail Investors in India on Investors' Perception of Investing in the Stock Market

The perception of investors depends on the different behavioral traits. The stock market seems to be an exciting and exciting platform for investors to perform their investment activities (frydrych et al., 2014). The market has continuously grown over time in these years. However, investors are sometimes skeptical about investing because of the uncertainties and risks associated with the stock market. After going through many hurdles, the money earned over a long time is meant to be safe and risk-free. Therefore, the investors feel the risk in the stock market is high and fear investing in platforms like these. Awareness of the stock market is also essential for investing in suitable firms. There must be a fair understanding of the return on investments (roi) before investing a large sum of money into the firms (farris et al., 2015). As this is a hot topic among businesses, the study of the behavior of small investors concerning the stock market must be carried out to understand their perspective. Financial behavior is an important concept to understand if one wishes to analyze the perception of individual investors. It has been observed that some of the investors are dependent on self-made decisions while investing, whereas some are made aware by the different financial seminars or workshops. Therefore, this paper deals with empirical findings to establish a more profound understanding of the behavior of investors following the stock market. A sample of 117 small retail investors was surveyed through a structured questionnaire to know their perception of investing in the stock market and its impact on the investment process in India. The study concludes that there is a significant impact on investors' perception of investing in the stock market